Above the fold

Have you ever heard the phrase 'above the fold'? Have you ever used it without knowing what it means or find others don't know what it means?

For website design, "above the fold" is the idea that the most important or actionable information for that webpage should be visible without people having to scroll down. This may include phone numbers, headlines and other forms of call to action.

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Karen Gilmore

Project Manager

Intellectual Property

Our standard policy regarding Intellectual Property (IP) is that all IP developed during the course of a project is owned by you, our client. This should give you significant peace of mind in that you’re entitled to take the source code for your site to other hosting or another vendor if you so choose. Furthermore, you’ll never have to pay licencing costs because you have rights to your own source code.

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Karen Gilmore

Project Manager

Training and documentation

We can train your staff at a number of different levels, including:

  1. Content administrator training
  2. System administrator training
  3. Programmer training

Most commonly, this should be undertaken relatively early in development of the website to ensure the core initial users can test and add content to your site. 

Training can be conducted in your premises or remotely from our premises using screen sharing software and telephone/Skype, which proves extremely effective.  

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Karen Gilmore

Project Manager

Build and release cycles

Our development process is based upon an agile release methodology with frequent and regular releases of the site during the development phase.  The releases are first run through an internal Quality Assurance (QA) process by GreenAcorn and then deployed fortnightly (or as required) to a test environment that is made available to the client.

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Karen Gilmore

Project Manager

Wireframes

Wireframe diagrams help us to show you our propose layouts before committing to a particular design.

Generally wireframes are grey scale and they allows us to define the information hierarchy for your pages, making it easier for you to plan the website according to how you want your user to process the information.

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Karen Gilmore

Project Manager

Catering for the vision impaired

Catering for people who are blind or vision impaired is easier than you might think, and is considered a mandatory project inclusion by most of our clients. 

Blind website users

A person who has a visual disability will not be able to read the screen or find the mouse - useful because it requires hand and eye coordination. Instead, this person must navigate the Web page using only the keyboard and screen readers.

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Karen Gilmore

Project Manager

Design Phase

As your site needs to be displayed optimally on mobile devices, we use a design technique called “responsive design”, which produces designs that are self-adjusting based on the width of the browser’s screen. On mobile devices such as smart phones, the screen is quite narrow, while on modern laptop and desktop computers, it’s very wide. Responsive design techniques adjust the content and/or layout based on the available width and according to other requirements or different goals of users of the particular platform.

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Karen Gilmore

Project Manager

Website Development Phase

When we commence development on a new project, we generally use a base CMS that has functionality we use on every site – things like the rich text editor, content search and search engine optimisation tools – and things that can easily be turned off if not required, such as user comments, blogs and forums.

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Karen Gilmore

Project Manager

Content Strategy Phase

During our content strategy phase we work with you to establish a plan for the creation, publication, maintenance and approval of your sites content.

  • What information do we need to display?
  • Who has to approve the content before it is displayed?
  • When does it need to be reviewed?
  • etc

We discuss the sitemap, define the Information Architecture (IA) structure and your data entry requirements.

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Karen Gilmore

Project Manager

Project Discovery Phase

When you start defining a new project it is critical to know and understand your project goals. As they have been covered in another blog we will summaries them here as the answers to the following questions

  • What are the organisations strategic goals?
  • What problem are you trying to solve with the website?

Once you know these answers, it is then natural to move your thoughts onto your audience - your User Types and User Goals.

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Karen Gilmore

Project Manager

Website analytics

In order to understand how your website is being used you need to measure, collect, analyse and report on web data. These days it is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

When GreenAcorn builds a website for you, we will automatically add the Google Analytics service to your site and configure the domains and tracking settings.

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Karen Gilmore

Project Manager

Password management

Drupal provides a great deal of flexibily to set rules around passwords that can be used and the structure you would like to enforce around them.

When we commence your project we will ask you 

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Karen Gilmore

Project Manager

How we run our projects

We have found that the project process, or methodology, is paramount to guaranteeing successful project outcomes.

We have established a complete and thorough methodology for the design and development of websites which provides deliverables throughout the process, ensuring there are no big surprises or significant wrong turns. It is based on continually evolving best practices developed by leading experts and from our own experience.

As a project progresses we ensure that we cover all of your requirements for content, devices, browser, security and site availablity. 

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Karen Gilmore

Project Manager

Catering for people who are Deaf or hard of hearing

Catering for people who are Deaf or hard of hearing may not seem immediately obvious when you look at a predominantly visual medium like the web - however it can be inaccessible to people who are Deaf or hard of hearing.

This is because many Deaf Australians use Australian Sign Language (Auslan) as their first and preferred language. Therefore for some people who use Auslan, English is their second language. Auslan is different to English and involves using your hands, body and facial expressions to communicate with those around you.

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Karen Gilmore

Project Manager